Book Green Economy

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
by Joel Makower, Cara Pike

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one’s business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.

So, how does a company succeed in a world gone green?

In Strategies for the New Green Economy, Joel Makower, one of the world’s foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle.

Strategies for the Green Economy systematically tackles the central issues of greening your business:

  • What does it take to be seen as an environmental leader?
  • What are the standards, implicit or explicit, that you must meet to be green?
  • How do you communicate what your business is doing right–and what it’s doing wrong?
  • How can you overcome consumer, media, and activist distrust?
  • How can your company be heard amid the “green noise” in the marketplace?
  • What are the new opportunities emerging for companies in the green economy?

Including groundbreaking data about customers’ attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims–and place you on solid footing in the growing green economy.


Designing the Green Economy
by Brian Milani

Designing the Green Economy explores realistically, and in detail, the worldOs enormous potential for human and ecological regeneration. It also explains why this potential has been suppressed or distorted by industrial institutions_thus creating economic crisis, growing inequality, and environmental destruction. The first half of the book looks at the challenge ecological change has represented to capitalism, as well as capitalismOs repressive response: the waste economy, as expressed in postwar Fordist capitalism and current trends toward a globalized economy. But today Othe great divideO between waste and green economies can be narrowed by emerging legal, institutional, and market approaches to production and environmentalism. In Part II, Milani explores the practical and theoretical implications of fully unleashing these new productive forces to create community-based ecological economies. Milani argues that neither sustainability, social justice nor economic stability can be secured without comprehensive redesign of the economy along ecological principles. It looks at key sectors of the economy_including manufacturing, energy, and money and finance_to illustrate how this redesign can, and is, taking place through both incremental grassroots initiatives and transformative politics.

Green Economics
by Molly Scott Cato

The world as we know it needs a new economics. Climate change, financial crisis and out-of-control globalization – all the major problems facing the world have their root in the dominant economic system. The globalised marketplace is the prevailing force in our lives, undermining the real importance of our human communities and our planet. Green Economics argues that society should be embedded within the ecosystem, and that markets and economies are social structures that should respond to social and environmental priorities. This highly readable text provides an introduction to green economics including views on taxation, welfare, money, economic development and employment through the work of its inspirational figures including Schumacher, Robertson and Douthwaite. It also explores the contributions and insights of schools of thought critical of the dominant neo-classical economic paradigm, including ecofeminism, views from the global South, and the perspective of indigenous peoples. Examples of effective green policies that are already being implemented across the world are presented, as well as policy prescriptions for issues including climate change, localization, citizens’ income, economic measurement, ecotaxes and trade.

Trade Unions in the Green Economy
by Nora Räthzel, David Uzzell

Combating climate change will increasingly impact on production industries and the workers they employ as production changes and consumption is targeted. Yet research has largely ignored labour and its responses. This book brings together sociologists, psychologists, political scientists, historians, economists, and representatives from international and local unions based in Australia, Brazil, South Africa, Taiwan, Spain, Sweden, the UK and the USA. Together they open up a new area of research: Environmental Labour Studies.

The authors ask what kind of environmental policies are unions in different countries and sectors developing. How do they aim to reconcile the protection of jobs with the protection of the environment? What are the forms of cooperation developing between trade unions and environmental movements, especially the so-called Red-Green alliances? Under what conditions are unions striving to create climate change policies that transcend the economic system? Where are they trying to find solutions that they see as possible within the present socio-economic conditions? What are the theoretical and practical implications of trade unions¿ “Just Transition”, and the problems and perspectives of “Green Jobs”? The authors also explore how food workers¿ rights would contribute to low carbon agriculture, the role workers¿ identities play in union climate change policies, and the difficulties of creating solidarity between unions across the global North and South.

Trade Unions in the Green Economy opens the climate change debate to academics and trade unionists from a range of disciplines in the fields of labour studies, environmental politics, environmental management, and climate change policy. It will also be useful for environmental organisations, trade unions, business, and politicians.


Beyond the Green Economy
by Ricardo Abramovay

The world needs a new economy. In spite of tremendous and growing material prosperity, inequality is on the rise and the current organization of the Earth’s natural resources has failed to address the basic human needs of billions of people. This book exposes the bottlenecks of the present path of economic growth and discusses the main path to alternatives.

In spite of undeniable advances, all evidence points towards the growing depletion of the very ecosystems that societies depend on. By placing ethics squarely in the middle of economic life, this book demonstrates the need for a new economy, one that fosters unity between society, nature, economics and ethics. It questions the most important scientific and political pillar that forms the basis for evaluating social resource use: economic growth.

Written in a non-specialist language, this book is an introduction to the main issues involving sustainable development. It will be essential reading for both students and professionals working in the field of socio-environmental responsibility.


Sustainable Economic Development
by Walter Leal Filho, Diana-Mihaela Pociovalisteanu, Abul Quasem Al-Amin

This book introduces the influence and impacts of green economy and green growth on sustainable economic development. Combining empirical and theoretical information, it provides detailed descriptions of state-of-the-art approaches, methods and initiatives from around the globe that illustrate green policies and demonstrate how green growth can be implemented on an international scale. It also includes analyses of specific issues, such as public policies and sustainable development plans that influence industry and increase trade in environmental goods and services – the way to a greener economy, green tourism, green agriculture, green learning and green equilibrium in modern society. Matters such as green procurement, environmentally oriented implementation strategies, and the importance of employee skills in the development of a sustainable future workforce are described, as well as a selection of tools that can be used to foster sustainable growth, green economies and green growth.

The book also offers a timely contribution to the dissemination of approaches and methods that improve the way we perceive and utilize natural resources and the technologies designed to protect them. Puts forward new ideas for creating a more sustainable future.


Waste Management and the Green Economy
by Katharina Kummer Peiry, Andreas R. Ziegler, Jorun Baumgartner

Can waste become a profitable business rather than a costly problem, creating green business opportunities and green jobs while protecting the environment? Might this reduce illegal trade and improper recycling of hazardous wastes by making the legitimate alternatives more attractive? Addressing these questions, this book examines environmentally sound waste management as a driver in the transition to a green economy, and discusses how this transition is challenged by technical limitations, weak regulatory environments and lack of financial incentives.


A New Blueprint for a Green Economy
by Edward B. Barbier, Anil Markandya

Published in 1989, Blueprint for a Green Economy presented, for the first time, practical policy measures for ‘greening’ modern economies and putting them on a path to sustainable development. This new book, written by two of the Blueprint for a Green Economy authors, revisits and updates its main messages by asking, first, what has been achieved in the past twenty years, and second, what more needs to be done to generate a truly ‘green economy’ in the twenty-first century?

Blueprint for a Green Economy had one over-arching theme. Making economies more sustainable requires urgent progress in three key policy areas: valuing the environment, accounting for the environment and incentives for environmental improvement. Today, with the threat of global warming, the decline in major ecosystems and their services, and fears over energy security, achieving these goals is even more vital.

The current book first summarizes the main messages from Blueprint for a Green Economy and explains why, given rapid and widespread global environmental degradation, they are still relevant. The book then examines the progress since Blueprint for a Green Economy in implementing policies and other measures to improve environmental valuation, accounting and incentives. Although much has been accomplished, additional advances are still required to green economies successfully. The book highlights the new policies and approaches needed for economic management of today’s environmental concerns. Over twenty years later, A New Blueprint for a Green Economy once again emphasizes practical policies for greening modern economies, and explains why such an economic roadmap to a greener future is essential, if modern economies are to develop successfully and sustainably.


Sustainable Entrepreneurship and Investments in the Green Economy
by Jean Vasile, Andrei, Nicolò, Domenico

The protection of the environment and economic growth are two important aspects of modern sustainability initiatives. By placing these two together, a competitive advantage is developed by utilizing green factors with investing.

Sustainable Entrepreneurship and Investments in the Green Economy is an essential reference publication for the latest research on green entrepreneurship and its impacts on investment activity within sustainable development and competitive markets. Featuring coverage on a broad range of topics and perspectives such as contemporary enterprises, global feeding, and waste management, this book is ideally designed for practitioners, students, and academicians seeking current research on green entrepreneurship and investments.


Green Economy Reader
by Stanislav Shmelev

State of the art in sustainability thinking, inspired by interdisciplinary ideas of ecological economics. This book is focusing on sustainability pathways, new economic theory, democracy and institutions, multidimensional assessment of sustainability, macroeconomic modelling and policies, climate change and renewable energy, resource flows and circular economy, regenerative cities, environmental conflicts and values. It will be helpful for MSc and PhD students in Economics, Management, Environmental Change, Ecological Economics, Development Economics, Sustainability and practitioners in business, international and nongovernmental organizations. Rich, diverse and thought provoking collection of top level contributions, it will help to facilitate the transition towards sustainability and educational reform.

A fabulous composition of papers by the authors who really count! Ernst von Weizsäcker, The Club of Rome

The authors present a refreshing perspective on the possibilities of human progress in harmony with nature, without the need for economic growth to secure long term human welfare and wise use of nature’s services. Extremely relevant. Peter May, Past President, International Society for Ecological Economics and Professor, UFRRJ, Rio de Janeiro, Brazil

The book goes well beyond the Green Economy, offering arguments and blueprints for a complete makeover of the current economic system. With multi- and interdisciplinary contributions ranging from moderately to fundamentally critical of current economics, it raises fundamental questions of value and power, draws on a wide range of theories, opens the eyes for the historical processes that brought about the current crises and demonstrates the value of ecological, but also classical economic thinking to their solution. If better politics require better theories, this is a must read for academics and decision makers in the time of climate crisis. Joachim Spangenberg, Sustainable Europe Research Institute, SERI Germany e.V.



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