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History of Men’s Fashion
by Nicholas Storey
by Jay McCauley Bowstead
Analysing the role of the media in shaping attitudes to men’s fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today’s menswear scene – and looks at the evolution of the ‘ideal’ male body, from the muscular to the lean and boyish.
Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.
ABC of Men’s Fashion
by Hardy Amies
Men’s Fashion Illustrations from the Turn of the Century
by Mitchell Co., Jean L. Druesedow
Men in the Mirror
by Tim Edwards
Rejecting an essentialist or ‘natural’ origin, Edwards explores how masculinity and men’s fashion are constructed, particularly in relation to consumer society. It is the growing commodification and aestheticism of everyday life, alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the emergence of men’s fashion, rather than an abstract ‘crisis of masculinity’ or ‘new man’ identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexualised images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers’ message in creating a hierarchy of masculinity in which some men are valorised and others are denigrated.
Starting with a historical review of men’s fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.
A History of Men’s Fashion
by Farid Chenoune
Part One (1760-1850) traces the era of tails and the frock coat, the emergence of the pantaloon and the influence of Anglomania on European fashion. Men’s fashion in Europe’s fin de siecle climate, and the impact of ready-made garments are discussed in Part Two (1850-1914). Part Three (1914-1940) introduces the aesthetic of the sweater and the variations on the suit and vest as part of the post-World War I moral liberation and economic euphoria, and traces changes all the way through to the New Deal and the new American elegance. The post-World War II fashion revolution is described in Part Four (1940-1990) from zoot suits, spurred by the black American jazz scene, to London’s Mod fashion of the 60s, Pierre Cardin and the new French style, the emergence of Italian chic, and the hippie and punk styles of the 70s. The book is completed by a perceptive discussion of contemporary designers such as Jean-Paul Gaultier, Giorgio Armani, Ralph Lauren, Comme des Garcons, and Yohji Yamamoto.
Farid Chenoune’s lively and accessible text is filled with amusing anecdotes about male dress and grooming. He vividly places style transformations in the context of contemporary fashion criticism, history, social etiquette, manufacturing and marketing revolutions, and highlights public and private responses to fashion trends. By analyzing fashion’s symbolic, social, and economic frames of reference he lays before us the entire fabric of the intellectual, spiritual, and material forces of the modern era. The copious illustrations for this book, many reproduced here for the first time, are drawn from fashion designs, paintings, drawings, cartoons, tailor’s model books, magazines, and rare, impromptu photographs of masculine style in city streets.
The Men’s Fashion Reader
by Peter McNeil, Vicki Karaminas
The Men’s Fashion Reader brings together key writings in the history, culture and identity of men’s fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media.
Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men’s dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men’s Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men’s Fashion Part 1. A History of Men’s Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men’s Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion