Moschino

? Moschino
by Mariuccia Casadio, Luca Stoppini

Designed by Luca Stoppini, art director of the Italian edition of “Vogue,” this book presents the original, multicoloured, extravagant and transgressive fashion universe of Moschino using a decade of scintillating and often provocative shop windows.

From the ideal woman (Violeta, 1990; Old? New?, 1991) to the vamp (Stop the Fashion System!, 1990; Halloween, 1991); from the theme of world peace (Nobel peace prize?, 1990; No War!, 1998) to a love for animals (I_animals, 1994) and a defence of nature (Love Nature and Nature_you, 1993); from respect for the environment (Ecouture!, 1994) to the battle against AIDS (Smile!, 1992; Safe Sex, 1994) and against social, cultural and inter-racial discrimination (Nord _ Sud, 1994; Love, Peace and…Mix Appeal, 1997)…March 1989 saw the opening of Moschino’s first boutique in Via Sant’Andrea in Milan, which provided Franco Moschino with another formidable means of communication– the shop window.

The shop window was the natural continuum of the shop, but also new surroundings to be dressed, the stage for regular mise-en-scène, another chance for direct contact with the public, an ideal point of observation and a strong means of communication. It could be used to launch messages, moods and opinions, moving– as in a game of chess– the pawns of his transgressive imagery and revealing his philosophy of style in an autonomous and alternative manner.


Out
by Here Publishing

Out is a fashion, style, celebrity and opinion magazine for the modern gay man.

Store Presentation & Design No.2 INTL
by Martin M. Pegler

Here are the finest examples of in-store visual merchandising–displays that show how creative design, architecture, lighting, fixture choice, and merchandise presentation can turn selling space into sales. Store Presentation and Design No.2 illustrates exactly how store design, visual merchandising, and display have become closely interrelated, and it keeps designers abreast of the latest trends in materials, fixtures, lighting, interior design, store layout, props, and signage. The store itself is the most effective salesperson–learn to use merchandising to showcase merchandise, project the store’s image, entice the customer to buy, and create a customer’s most lasting impression. ¦

New Perfume Handbook
by N. Groom

The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

Feminine Feminists
by Giovanna Miceli Jeffries

Feminine Feminists was first published in 1994. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

What does it mean to be a woman today in Italy, a country with the lowest birthrate in the world and the heaviest maternal stereotype? Does being a feminist exclude practices of cultural femininity? What are Italian women’s cultural productions? These questions are at the center of this volume, which looks at how feminism and femininity are embedded in a broad spectrum of Italian cultural practices.

In recent years, several books have introduced the American public to Italian women’s voices. This volume goes beyond others in its range of theoretical topics and modes, considering cultural practices not only in their popular, material appearance, but also in the disciplines and forms of knowledge that order information and circumscribe behavior.The essays, all by well-known scholars in Italian studies, reflect the authors’ specific critical interests in cinema, fashion, literary texts, feminist theory, and popular culture, past and present. Some address the culture of everyday life, while others examine feminism and femininity in the context of philosophy, ethics, or national identity within a global culture. Some begin with the conviction that performing “femininity”—whether in appearance or in nurturing practices—can be culturally liberating. Others put this notion to the critical test. By situating the problem of femininity within the discussion of feminism, this volume takes on larger issues within feminist discourse. Its bold examination of the component of femininity within the context of women’s experiences offers readers rare insight into Italian women’s culture and into the multicultural possibilities of feminism.

Contributors: Beverly Allen,

Serena Anderlini-D’Onofrio, Lucia Chiavola Birnbaum, Renate Holub, Carol Lazzaro-Weis, Maria Marotti, Áine O’Healy, Graziella Parati, Eugenia Paulicelli, Robin Pickering-Iazzi, Maurizio Viano.

Giovanna Miceli Jeffries is a lecturer in the department of French and Italian at the University of Wisconsin, Madison.


Encyclopedia of Contemporary Italian Culture
by Gino Moliterno

This rigorously compiled A-Z volume offers rich, readable coverage of the diverse forms of post-1945 Italian culture. With over 900 entries by international contributors, this volume is genuinely interdisciplinary in character, treating traditional political, economic, and legal concerns, with a particular emphasis on neglected areas of popular culture. Entries range from short definitions, histories or biographies to longer overviews covering themes, movements, institutions and personalities, from advertising to fascism, and Pirelli to Zeffirelli.
The Encyclopedia aims to inform and inspire both teachers and students in the following fields:
*Italian language and literature
*Arts, Humanities and Social Sciences
*European Studies
*Media and Cultural Studies
*Business and Management
*Art and Design
It is extensively cross-referenced, has a thematic contents list and suggestions for further reading.

When Clothes Become Fashion
by Ingrid Loschek

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail.

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike.

When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion – its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.


Primo Levi
by Ian Thomson

Primo Levi, author of Survival in Auschwitz and The Periodic Table, wrote books that have been called the essential works of humankind. Yet he lived an unremarkable existence, remaining until his death in the house in which he’d been born; managing a paint and varnish factory for thirty years; and tending his invalid mother to the last. Now, in a matchless account, Ian Thomson unravels the strands of a life as improbable as it was influential, the story of the most modest of men who became a universal touchstone of conscience and humanism.

Drawing on exclusive access to family members and previously unseen correspondence, Thomson reconstructs the world of Levi’s youth–the rhythms of Jewish life in Turin during the Mussolini years–as well as his experience in Auschwitz and difficult reintegration into postwar Italy. Thomson presents Levi in all his facets: his fondness for Louis Armstrong and fast cars, his insomnia and many near-catastrophic work accidents. Finally, he explores the controversy and isolation of Levi’s later years, along with the increasing tensions in his life–between his private anguish and gift for friendship; his severe bouts of depression and passion for life and ideas; his pervasive dread and reasoned, pragmatic ethic.

Praised in Britain as “the best sort of history” and “a model of its kind,” Primo Levi: A Life is certain to take its place as the standard biography and a necessary companion to the works themselves.


Signature Spaces
by Paolo Moschino, Philip Vergeylen, Alexandra Black

This lavishly illustrated volume explores the interior world of Paolo Moschino and Philip Vergeylen, the talented duo behind the award-winning design studio Paolo Moschino for Nicholas Haslam Limited. Acknowledged by Architectural Digest as one of the top 100 designers in the world, Moschino and Vergeylen not only create inspiring home environments for elite clients, but also design their own line of furniture, lighting, fabrics, and accessories.

The process by which their varied sources of inspiration translate into material form is explored in detail in Signature Spaces. The book takes you on a visual journey through Moschino and Vergeylen’s world. Illustrated with hundreds of stunning photographs and drawings, the book reveals projects from all over the world, together with pictures of people and places that continue to be a source of inspiration for them on their continuous search for beauty.
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